oh sister

“Clients always have a choice. They can hire you or they can hire someone else.” Michael Bierut. Graphic Design: A User’s Manual.

“Graphic Designer’s Syndrome is caused by becoming so wrapped up in the craft of design that we neglect to properly explain to our clients what we are showing them when we present our work. Like an eager-to-please puppy, we just throw down a chewed stick and say: ‘Look how clever I am. ” Adrian Shaughnessy // Graphic Design: A User’s Manual.

” There’s nothing easier for a client than rejecting or brainlessly modifying work when someone with no personal stake in the project is charged with presenting it.” On Accoun handling // Graphic Design: A Users Manual

” Graphic design is only rarely a solo activity.” Graphic Design: A Users Manual.

” In book work, the best layouts appear to have designed themselves.” Derek Birdsall // Graphic Design: A Users Manual.

” By turning design into branding we’ve allowed creativity to pass into their control. By abandoning its mystique for the dull science of branding, we’ve lost the one incalculable gift we can give our clients : the rebel yell of genuine creative vision. We’ve swapped this for a branded world of sameness.” On branding. Graphic Design: A User’s Manual.

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