Pixels make you fat.

Weeks and weeks of work trying to understand an extremely simple brief + More weeks drawing pixelmania + Couple of minutes selling the idea to Iggesund + 1 week to print the artwork + 2 days of filming + Gazillien hours of Stephane’s admirable work + 2 days of transportation to bring them to Paris + Many, many emails sent to motivate people to help us out + 1 long weekend building and sticking 20,000 pixels on blackboards + 42 pizzas + 2 hours lost picking the van that got towed away + 25 brownies + 1 week of film production to show the complexity of it all = Iggesund’s black Box by Landor.

// check out the entire story, better told over here
/// And the video here

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