Landor decided to go green. Better now than never i guess. We needed to start at our own offices. The inside attitude needed to change for good: The amount of paper used by creatives printing random files, or the 110 slide powerpoint prez printed twice (by mistake of course), or even the 3x1meter print-out for the reception’s clumsy welcome, where some anti eco-friendly gestures of the office.
Luckily people where aware of this and what could have been a dreadful moral campaign, ended up being pure fun and creative process where many got involved, and others just went with flow. Reminders placed around the offices, big posters on the stairs, recycled green boats on every desk and a launching video changed the office panorama for a couple of weeks. Tangible results are yet to be measured, but i’ll keep you posted on that. 🙂